Hello!
I’m Sinem Selduz
I’m Sinem Selduz
I’m Sinem Selduz
A passionate designer and manager focused on creating seamless experiences with a passion for bringing ideas to life with an extensive experience in apps and games.
A passionate designer and manager focused on creating seamless experiences with a passion for bringing ideas to life with an extensive experience in apps and games.
Dubai, UAE
Works
Works
Works
I designed for
I designed for
Process
Process
My workflow is centered around being highly productive.
My workflow is centered around being highly productive.
01.
Discovery & Research
I lay the foundation for the digital product strategy by analyzing user behaviors, market trends, and competitor products through qualitative and quantitative research methodologies.
02.
Strategy & Architecture
define the product vision and craft a strategic roadmap that aligns business objectives with user needs. I establish the Information Architecture and map out comprehensive User Journeys.
03.
Design & Prototyping
I translate ideas into interactive wireframes and high-fidelity prototypes. I focus on designing clean, intuitive, and component-based interfaces.
04.
Execution & Validation
Whether bringing ideas to life through code or collaborating closely with engineering teams, I validate designs through Usability Testing and A/B experiments to refine and perfect the final product.
05.
Launch & Growth
After the product goes live, I drive UA and growth strategies by leveraging ASO designing marketing creatives, and conducting continuous data analysis.
01.
Discovery & Research
I lay the foundation for the digital product strategy by analyzing user behaviors, market trends, and competitor products through qualitative and quantitative research methodologies.
02.
Strategy & Architecture
define the product vision and craft a strategic roadmap that aligns business objectives with user needs. I establish the Information Architecture and map out comprehensive User Journeys.
03.
Design & Prototyping
I translate ideas into interactive wireframes and high-fidelity prototypes. I focus on designing clean, intuitive, and component-based interfaces.
04.
Execution & Validation
Whether bringing ideas to life through code or collaborating closely with engineering teams, I validate designs through Usability Testing and A/B experiments to refine and perfect the final product.
05.
Launch & Growth
After the product goes live, I drive UA and growth strategies by leveraging ASO designing marketing creatives, and conducting continuous data analysis.
01.
Discovery & Research
I lay the foundation for the digital product strategy by analyzing user behaviors, market trends, and competitor products through qualitative and quantitative research methodologies.
02.
Strategy & Architecture
define the product vision and craft a strategic roadmap that aligns business objectives with user needs. I establish the Information Architecture and map out comprehensive User Journeys.
03.
Design & Prototyping
I translate ideas into interactive wireframes and high-fidelity prototypes. I focus on designing clean, intuitive, and component-based interfaces.
04.
Execution & Validation
Whether bringing ideas to life through code or collaborating closely with engineering teams, I validate designs through Usability Testing and A/B experiments to refine and perfect the final product.
05.
Launch & Growth
After the product goes live, I drive UA and growth strategies by leveraging ASO designing marketing creatives, and conducting continuous data analysis.
Tools that power my work process:
Unique Skills
Unique Skills
01.
UX Research Methodologies
I specialize in applying diverse research methods to uncover user needs, behaviors, and pain points across mobile apps and web platforms. From usability testing and in-depth interviews to cohort analysis, I design studies that generate actionable insights and shape intuitive, user-centered digital products.
02.
Product Data Analysis
I turn data into decisions—building cohorts, funnels, and segments to track retention, conversion rates, and churn. Using analytics tools, I synthesize quantitative metrics and qualitative signals to surface growth opportunities and measure the true impact of UI/UX improvements.
03.
Design & Execution
I craft clean, intuitive interfaces that solve complex problems. From comprehensive design systems to pixel-perfect screens, I focus on every detail. Leveraging my technical background, I bridge the gap between design and development—ensuring seamless handoffs or directly building the concepts myself.
04.
A/B Testing & Optimization
I run hypothesis-driven experiments end-to-end—defining success metrics, sizing samples, and shipping UI variants. I analyze results for statistical significance and real-world lift, documenting learnings to continuously optimize user flows, marketing creatives, and overall conversion.
01.
UX Research Methodologies
I specialize in applying diverse research methods to uncover user needs, behaviors, and pain points across mobile apps and web platforms. From usability testing and in-depth interviews to cohort analysis, I design studies that generate actionable insights and shape intuitive, user-centered digital products.
02.
Product Data Analysis
I turn data into decisions—building cohorts, funnels, and segments to track retention, conversion rates, and churn. Using analytics tools, I synthesize quantitative metrics and qualitative signals to surface growth opportunities and measure the true impact of UI/UX improvements.
03.
Design & Execution
I craft clean, intuitive interfaces that solve complex problems. From comprehensive design systems to pixel-perfect screens, I focus on every detail. Leveraging my technical background, I bridge the gap between design and development—ensuring seamless handoffs or directly building the concepts myself.
04.
A/B Testing & Optimization
I run hypothesis-driven experiments end-to-end—defining success metrics, sizing samples, and shipping UI variants. I analyze results for statistical significance and real-world lift, documenting learnings to continuously optimize user flows, marketing creatives, and overall conversion.
Interested in connecting?
Let’s talk projects, collaborations, or anything!
Interested in connecting?
Let’s talk projects, collaborations, or anything!
Interested in connecting?
Let’s talk projects, collaborations, or anything!








































