Sinem Seldüz, a Designer & Manager with 6+ years of experience crafting user-centric games, mobile and web applications.

Sinem Seldüz, a Designer & Manager with 6+ years of experience crafting user-centric games, mobile and web applications.

Sinem Seldüz, a Designer & Manager with 6+ years of experience crafting user-centric games, mobile and web applications.

I lead projects from initial concept to launch by combining data-driven strategy, user insights, and strong UX thinking. My expertise spans UI/UX design, A/B testing, and product analytics. I focus on building products that connect with users through intuitive interfaces and seamless flows.

I lead projects from initial concept to launch by combining data-driven strategy, user insights, and strong UX thinking. My expertise spans UI/UX design, A/B testing, and product analytics. I focus on building products that connect with users through intuitive interfaces and seamless flows.

I lead projects from initial concept to launch by combining data-driven strategy, user insights, and strong UX thinking. My expertise spans UI/UX design, A/B testing, and product analytics. I focus on building products that connect with users through intuitive interfaces and seamless flows.

a person wearing a baseball cap

Experience

Experience

May 2025 - Present

Self Employed - Freelance

Product Designer · Developer · Growth

Delivered end-to-end design and development solutions for startups and corporate clients — from initial UX strategy through to launched product.

  • AI-Powered Mobile App — Led full UX/UI design for an AI-based mobile application. Defined user flows, crafted high-fidelity interfaces, and produced all marketing materials for launch. Worked with RN studio on Dreamlink AI and Dinotale AI Apps.

  • E-Commerce App — Conducted comprehensive UX research and redesigned user flows to optimize the digital shopping experience.

  • SESC Corporate Website — Managed end-to-end UX/UI design and independently built and published the final product using Framer.

  • Mobile Applications — Solo product designer and developer on independent mobile apps, owning the full product lifecycle from UX strategy to technical execution.

November 2024 - July 2025
Remote

Go Games

Game Designer & Product Manager

Hyper Casual · Hybrid Casual · Puzzle

Managed end-to-end production of mobile puzzle games, leading cross-functional teams and overseeing the full design and delivery process.

  • Beads Out — Designed a hyper casual puzzle title with standout KPIs, later published by Voodoo

  • Game Design & Documentation — Authored GDDs and art briefs, translating concepts into actionable design and visual direction

  • CPI Creative Strategy — Managed UA-focused video creative testing and optimization to drive acquisition performance

  • Project Leadership — Coordinated timelines, stakeholder communication, and cross-team delivery across multiple simultaneous titles

March 2021 - March 2024
Istanbul - TR

Vertigo Games

Product Manager → Senior Product Manager

Projects: Critical Strike & Polygon Arena | Mobile - F2P - Mid core - Shooter - Multiplayer


Managed end-to-end product delivery for two live F2P mobile titles (Critical Strike & Polygon Arena) that surpassed 100M+ downloads and $500K+ monthly revenue, leading UX research, player experience, feature design, and cross-functional coordination.

  • UX Research & Design — Led game UX research and translated insights into product improvements, driving measurable gains in retention and engagement

  • A/B Testing & Data — Designed and ran A/B testing cycles, using analytics to inform feature decisions and optimize DAU, playtime, and revenue

  • Feature & Economy Design — Designed game features and F2P monetization systems balancing player experience with business objectives

  • Competitive Analysis — Conducted ongoing competitive research to keep both titles relevant and well-positioned in the market

  • Live Ops — Managed live operations and seasonal events to sustain engagement and revenue post-launch

  • Agile Leadership — Acted as Scrum Master, managing sprint planning and cross-team delivery

  • Senior PM — Team Scaling — Promoted to Senior PM; led hiring, onboarding, and mentorship of new product team members alongside continued product ownershipl

March 2020 - March 2021
Istanbul - TR

Hes Games

UX / UI Designer

Projects: Sabotaj | PC - Shooter - MMOFPS

Shaped the full player-facing experience for Sabotaj — a PC MMOFPS shooter — covering UX research, interface design, and game art. Bridged the gap between player behavior and visual execution across a complex multiplayer environment.

  • UX Research — Led research to understand player behavior and preferences, ensuring all design decisions were grounded in real user insights

  • User Flows & Wireframes — Designed and optimized user flows and wireframes to enhance game usability and accessibility across core systems

  • UI Design — Developed UI designs aligned with both the game's visual identity and functional requirements, delivering an intuitive player experience

  • Game Art (UI) — Actively contributed to UI-related game art, collaborating with developers and artists to ensure consistency between design intent and final execution

  • Cross-Team Collaboration — Worked closely with development and art teams to maintain coherence between design systems and in-game implementation

April 2019 - March 2020
Istanbul - TR

Userspots

User Experience Researcher & Designer

As a UX Researcher & Designer at Userspots, I worked on a variety of high-profile projects across different industries, focusing on improving user experiences through thorough research, analysis, and design. I conducted usability tests, scenario design, user interviews, expert analyses, competitive analyses, wireframe development, prototyping, survey design, information architecture, customer journey maps to enhance both website and mobile app experiences for a diverse range of clients.

Projects:

  • Sabancı University Website – Conducted usability tests and analysis to improve the user journey and interaction.

  • Nike Website – Led usability tests and analysis, providing actionable insights for optimizing the site's performance.

  • Hedef Filo TikTak Mobile App – Designed wireframes and performed usability testing to enhance app usability and functionality.

  • Vodafone E-shop – Conducted comprehensive usability tests and delivered insights to streamline the online shopping experience.

  • Cevahir Mall Website & Mobile App – Led usability tests, analysis, research, and wireframe development for both platforms to ensure a seamless shopping experience.

  • Turkven – Conducted expert analysis using the Baymard Report, delivering high-value insights for improving the performance of the websites.

  • Setur Website – Engaged in usability testing, research, analysis, and developed wireframes to enhance the online travel booking experience.

  • MindBehind – Led a 1-day UX workshop to provide actionable design improvements.

  • JR. UX Designer's Guide to the Galaxy - Heuristics Analysis training for UX training sessions

  • Koc University Campus Experience – Worked on UX research to optimize the digital and physical experience of the campus.

  • LC Waikiki – Provided expert analysis with the Baymard Report, offering strategic recommendations to improve the e-commerce experience.

In this role, I combined rigorous research methodologies with practical design solutions, contributing to enhanced user experiences and optimized digital products for a wide array of clients.

November 2018 - April 2019
Istanbul - TR

Outliers Notebook

UX & UI Designer

I contributed to the design and development of user interfaces, ensuring optimal user experiences across various projects. My responsibilities involved collaborating closely with cross-functional teams to refine design elements and implement solutions that align with user needs and business goals. This experience allowed me to hone my skills in creating user-centric designs while maintaining high usability standards.

September 2017 - November 2018
Istanbul - TR

Istanbul Technical University

Visual Designer

At ITU Career Center, I worked part-time for one year as a Visual Designer. My primary responsibilities included managing and updating the career center’s website, ensuring that all visual elements aligned with the university's identity. I also played a key role in designing and preparing all visual content and the overall brand identity for the center’s annual career day events. This included creating promotional materials, digital assets, and ensuring cohesive visual communication across various platforms to engage attendees and represent the career center effectively.

Education

Education

2026 - Ongoing
Barcelona - ES (Online)

ENEB - Escuela de Negocios Europea de Barcelona

Master of Business Administration

Relevant Coursework: Marketing, E-Commerce, Operations Management, Business Plan, Project Management, Strategic Oepope Management, Accounting Management

2026 - Ongoing
Barcelona - ES (Online)

ENEB - Escuela de Negocios Europea de Barcelona

Master of Big Data & Business Intelligence

Relevant Coursework: Business Intelligence, Big Data, Data Management, Databases, Data Analysis and Interpretation, Artificial Intelligence, Agile Methodologies

2025 - 2026
TR - Online

Turkish Council of Higher Education (YÖK)

Data Analysis School

Modules:
Basic Statistics
Computational Social Sciences

2019 - 2022
Istanbul - TR

Istanbul Technical University

M.Sc. in Game and Interaction Technologies

GPA: 3.5/4.0
Dropped Out - Thesis State
Relevant Coursework: Introduction to Game Design, Human Computer Interfaces, Game Production

2015 - 2018
Istanbul - TR

Istanbul Technical University

B.Sc. in Industrial Product Design

GPA: 3.3/4.0
Capstone Project: "Discoverist" — Designed a board game with a mobile app to connect traditional board game users with mobile game world.
Relevant Coursework: Project Management in Design, Design Theories and Methodologies, Research for Product Design, Human Factors in Design

2014 - 2015
Istanbul - TR

Mimar Sinan Fine Arts University

B.A. in Industrial Product Design

Studied for 1 year and transferred to Istanbul Technical University

Skills

Skills

Design Skills

#

2D Art

#

AI Integration

#

Card Sorting

#

Competitive Analysis

#

Data Analysis

#

Front End Development

#

Game UX Design

#

Game UX Research

#

Heuristic Analysis

#

High Fidelity Prototyping

#

Information Architecture

#

Observation

#

Presentation Design

#

Product Analysis

#

Qualitative Research

#

Quantitative Research

#

Rapid Prototyping

#

Relationship Mapping

#

Scenario Design

#

Site Mapping

#

Survey Design

#

Tree Testing

#

UI Design

#

Usability Testing

#

User Interviews

#

User Journey Mapping

#

UX Design

#

UX Research

#

Wireframing

Tools I Use

#

Chat GPT

#

Claude

#

Cursor

#

Expo

#

Figma

#

Framer

#

Gemini

#

Illustrator

#

Keynote

#

Lovable

#

Mr. Tappy

#

Optimal Workshop

#

Photoshop

#

Playtest Cloud

#

Procreate

#

Replit

#

Spreadsheet

#

Unreal Engine

#

Visual Studio Code

Certifications

Certifications

Front-End School

Coderspace
Coderspace
2025
2025
a person wearing a baseball cap
a person wearing a baseball cap

Completed a front-end development training program covering HTML, CSS, responsive design, JavaScript fundamentals, asynchronous programming, API usage, and React basics. Gained hands-on understanding of modern front-end development workflows, including React components, state management concepts, routing, form handling, and UI implementation with Bootstrap and Tailwind CSS.

The program ran from 27 September 2025 to 19 October 2025 and included 12 lessons, 12 topics, and 50 hours of content.

The Complete Games User Research Fundamentals

Steve Bromley & gamesuserresearch.com
Steve Bromley & gamesuserresearch.com
2025
2025
a person wearing a baseball cap

Completed the comprehensive "Games User Research Fundamentals" course, gained practical skills in:

  • Designing and conducting moderated playtests and usability studies

  • Recruiting appropriate participants and creating effective study plans

  • Observing player behavior and identifying usability issues

  • Analyzing qualitative and quantitative playtest data

  • Creating and distributing effective player surveys

  • Communicating research findings to development teams

  • Applying research techniques to a real game

Conducted full research cycle on a tower defense game, including code screening, study design, moderation, data collection, analysis, and reporting. Identified key usability issues affecting player experience and provided actionable recommendations for improvement.

Google Project Management: Specialization

Google on Coursera
Google on Coursera
2025
2025
a person wearing a baseball cap

Completed Google's comprehensive project management program covering both traditional and Agile methodologies. Developed practical skills in:

  • Leading projects through the complete lifecycle: initiation, planning, execution, and closing

  • Creating essential project documentation including project charters, schedules, budgets, and risk management plans

  • Applying effective stakeholder management and communication strategies

  • Implementing Agile frameworks and methodologies for iterative project delivery

  • Managing project risks, changes, and quality control processes

  • Utilizing project management tools and software for tracking and reporting

    Completed Courses
    Foundations of Project Management
    Project Initiation: Starting a Successful Project
    Project Planning: Putting It All Together
    Project Execution: Running the Project
    Agile Project Management
    Capstone: Applying Project Management in the Real World

Google UX Design: Specialization

Google on Coursera
Google on Coursera
2025
2025
a person wearing a baseball cap

Completed comprehensive UX design training covering the entire design process from research to high-fidelity prototyping. Developed skills in:

  • Conducting user research through moderated and unmoderated studies to identify user needs and pain points

  • Creating effective problem statements, user personas, and journey maps to define design challenges

  • Implementing ideation techniques and design thinking methodologies

  • Developing wireframes and low-fidelity prototypes to test early concepts

  • Designing high-fidelity prototypes using Figma with attention to visual design principles

  • Building responsive user interfaces for web applications

  • Conducting usability testing and iterating designs based on user feedback

Completed Courses
Foundations of User Experience (UX) Design
Start the UX Design Process: Empathize, Define, and Ideate
Build Wireframes and Low-Fidelity Prototypes
Conduct UX Research and Test Early Concepts
Create High-Fidelity Designs and Prototypes in Figma
Responsive Web Design in Adobe XD
Design a User Experience for Social Good & Prepare for Jobs

Survey Design for Playtesting & Games User Research

Steve Bromley & gamesuserresearch.com
2024
2024
a person wearing a baseball cap

Completed the specialized "Playtest Survey Design" course, gained practical skills in:

  • Deciding when surveys are appropriate and turning team goals into clear research objectives

  • Defining target player segments, writing screeners, and finding players via the right tools

  • Writing unbiased, non-leading questions and selecting suitable question types

  • Building, piloting, and launching surveys; managing distribution and response quality

  • Cleaning data and analyzing text, ratings, and numeric responses; combining qual + quant evidence

  • Converting findings into concise reports with clear recommendations that drive action

  • Practicing on real player data and validating skills with a completion certificate

Conducted an end-to-end survey study for a live playtest, including objective setting, screener and instrument design, pilot testing, deployment, data cleaning, statistical analysis, and executive reporting. Identified key satisfaction drivers and confusion points, then delivered prioritized, actionable recommendations tied to UX metrics and KPIs.

Achievements

Achievements

January 2019

UX Camp - 2ND Place

Userspots

Participated in UX Camp, a program held twice a year by Userspots for those pursuing a career in user experience design, and completed the process as the 2nd place finalist. Following this, I started my career at Userspots.

May 2018

Vodafone Designathon - Finalist

Vodafone

One of the 20 teams out of 150 who made it to the finals.
Grup Unispots: Eda Tunca & Sinem Bulut

April 2018

Algida Designathon Design Competition - 2ND Place

Unilever, Arçelik, KWORKS, Gixal

Awarded 2nd place in Algida Designathon 2018
Group Solveit: Gözde Özkaraman, Hande Gözen, Sinem Bulut, Tuana Yılmaz

Algida Designathon is a 48-hour product design workshop where Industrial Design students and recent graduates come together to design an 'Ice Cream Sales Unit' for Algida. At the end of the workshop, projects are evaluated by a jury, and the top-ranked designs receive awards. Selected projects are further developed as prototypes at KWORKS and Arçelik Garage.