Doatix: UX Camp Case Study
Designing a Website for Outdoor Events: Sale, Information, and Ticketing
B2C
Travel
Userspots UX Camp, 4 weeks, 2019
Role
UX Researcher, UX Designer, UI Designer
Methodologies
Tree Testing, Card Sorting, Relationship Mapping, User Interview, Usability Testing, Site Mapping, High Fidelity Wireframe, Interface Design
Tools I Used
01
Problem Statement
Outdoor event enthusiasts and organizers face challenges in finding and providing reliable information, booking tickets, and accessing event-related materials. Existing platforms often lack a cohesive, user-friendly design that caters to both beginners and advanced users, leading to frustration and inefficiency in planning and participating in outdoor activities.
02
Question
How can this app further enhance the user experience to ensure seamless navigation, personalized event recommendations, and efficient ticketing processes for both new and experienced outdoor enthusiasts?
03
Solution
The app addresses these challenges by offering a well-structured, responsive website designed to meet the diverse needs of outdoor event enthusiasts. Key features include:
Comprehensive Event Listings: Detailed descriptions, dates, locations, and categories for various outdoor events.
User-Friendly Interface: Intuitive navigation and search functionality to easily find events and related materials.
Tailored Experiences: Separate flows for beginners and advanced users, providing appropriate guidance and information.
Interactive Maps and Profiles: Real-time availability, nearby amenities, and personalized user dashboards.
Support for Organizers: Dedicated portal for event organizers to manage listings and track sales.
04
User Interviews
We conducted user interviews with 5 different users, created 25 questions for each interviewee to understand the pain points, user habits and user needs. We also studied competitor apps and industry trends to gather insightsInterviewed five users with varying levels of interest in outdoor sports. Created 20-25 questions for each interviewee. The aim was to analyze their habits, skill levels, and experiences with outdoor activities, and to identify any problems they encountered.
05
Relationship Map & Function List
As a result of the interviews, a relationship map was created with the findings, and solution suggestions were prepared for each heading. The findings were grouped, and the groups were named based on common subjects. Following the nomenclature, a study was conducted to offer solution suggestions for each group, leading to the creation of a list of site functions based on these suggestions.
06
Card Sorting
As a result of the interviews, a relationship map was created, and solution suggestions were prepared for each heading. After creating function list, the card sorting test was conducted as the first step in creating the site map.The card sorting test was conducted as the first step in creating the site map, organizing the prepared functions under the correct titles. These functions were tested using card sorting at Optimal Workshop, where participants were expected to group similar concepts. As a result, the initial foundations of the site map were established.
Yellow-labeled functions and zones are those that could not be grouped or are average-range functionalities. Therefore, these functions underwent tree testing to ensure correct grouping.
Users matched material procurement actions with the profile-to-adventure preparation pages.
The mentor matched these actions with activity actions.
The activity listing function was associated with experience level, adventure preparation, and profile sections.
In general, users found it difficult to match their payment and purchase experiences to a specific page.
07
Tree Test
After card sorting, functions that were not grouped or had an average grouping percentage below 40% were subjected to tree testing.
"There are materials you have for camping activities. As you add more materials in the future, you'll need to create this list to support you during purchasing activities. Where would you create it?"
Five out of ten people directly found the correct answer.
One out of ten people indirectly found the correct answer.
Four out of ten people failed.
Materials that you have for camping activities should be listed in the PROFILE section.
"According to your level of experience, you need to find suitable activities. Where would you look?"
Five out of ten people directly found the correct answer.
Two out of ten people indirectly found the correct answer.
Three out of ten people failed.
The activity listing by level of experience should be in the "Search Event for You" section.
With the tree test, ten functions were grouped under the correct titles, resulting in the creation of the site map.
08
Wireframe, Usability Testing & Website Map
09
UI Design
This project was prepared during the UX Camp process conducted by Userspots in 2019. The aim of the camp and the project was to teach the fundamentals of user experience. As a result of this camp, I started my professional career at Userspots in the second position.
