Tiktak Mobile App User Experience Design

TikTak is an application that allows both individuals and businesses to rent cars by the minute. Users can choose from hundreds of cars that cater to different needs and preferences, using them for as many minutes as they wish and paying only for the time they use.

B2C

B2B

Userspots Team Thor, 12 Weeks, 2019 - 2020

Role

UX Researcher, UX Designer

Methodologies

Research, Competitive Analysis, Data Analysis, Wireframe, Usability Testing

Tools I Used

Problem Statement

Users seeking flexible, short-term car rental services often face challenges such as limited vehicle availability, lack of transparency in pricing, and inefficient rental processes. Traditional rental services may not cater to the immediate, short-duration needs of both individual and corporate customers. Additionally, users desire a seamless, user-friendly experience that allows them to quickly find, rent, and return vehicles without hassle.

Question

How can we enhance to further streamline the rental process and improve user satisfaction for both individual and corporate customers?

Solution

TikTak App addresses these challenges by offering a car rental app that enables users to rent vehicles by the minute. The app features:

Dynamic Design: An intuitive and user-friendly interface that allows users to easily navigate and complete rental transactions.
Wide Vehicle Selection: Hundreds of vehicles catering to different needs and preferences.
Real-time Availability: A map feature displaying current vehicle availability and locations.
One-click Rental: A QR scan feature enabling quick and effortless vehicle rentals.
Corporate Integration: Companies can create corporate accounts and add employees, simplifying the process for business rentals.

Research & Analysis

To understand customer needs and desires, multiple meetings were held to prepare for the project.

This app will allow both customers and businesses to rent cars by the minute. The goal of this project is to provide users with a dynamic and user-friendly design.

Market research conducted on similar applications for benchmark and analyzed 28 different applications. Flows such as the homepage, navigation, product listing, product filtering, product details, checkout, and driving screen were studied. Key functions were defined in collaboration with stakeholders and site map was created.

"Click the 'QR Barcode' button to rent instantly!"

Wireframe & Prototype

After a week-long wireframe concept phase, detailed wireframe work was carried out following approval from the stakeholders.

Usability Testing

After the initial wireframe work was completed, prototype tests were conducted with real potential users using prototypes. Prototypes were created with Invision.
User segments were defined and users were selected.
Usability test scenarios were written.

In usability tests:

Selecting a station
Finding a vehicle
Vehicle detail page
Corporate and individual rental pages
Vehicle rental page experiences

The subsequent process involves developing solution suggestions based on the findings.

Based on the user selection survey data, 3 users were selected according to their vehicle rental habits and conducted usability tests.

Improvements were listed, developments, and changes. Some of these include:

Due to the lack of understanding of the station structure and the fact that users would not have access to every station, stations were removed. Instead, a system was implemented where nearby vehicles are listed everywhere.
Differentiation was worked on for individual and corporate driving screens.
More detailed information about the vehicle was added, including HGS, vehicle mileage, bridge tolls, first aid kit, spare tire, and maintenance time.

Along with the above, various adjustments were made, wireframe flows were finalized, and UI designs were completed.

Additionally, dashboard screens were designed for corporate use. This allows companies to create their own rental pages in the system, add employees to the system using their work emails, and manage usage details, payments, and balances through these dashboards.