Nike is a global leader in athletic footwear, apparel, and equipment, known for its innovative products and iconic "Just Do It" slogan. The primary aim of this project is to identify usability issues in the check-out processes on Nike.com(tr), observe users' expectations from the mobile site, and detect differences between Turkish users' shopping habits and the structure of the Nike mobile site. The goal of the study is to uncover usability errors by testing with real users and to obtain findings and suggestions for making improvements.
Userspots Team Thor, 4 Weeks, 2019
Role
UX Researcher
Methodologies
Usability Testing, Analyzing, Presentation
Tools I Used
Research Plan
Determining Topics to be Examined and Expected Learnings
What shopping habits do users have?
Is the checkout process guiding the user correctly?
What problems and errors are encountered during the membership process?
Do users fully understand the shipping and return process?
Can users easily find the information they are looking for?
Determining Methods and Participants
Determining the number and profiles of participants
Determining the devices (web or mobile)
Determining the test duration and structure
Determining Tasks
Determining pre-interview questions
Determining scenarios and questions
NPS Surveys
Usability Test Scenarios
Scenarios were created to measure the discoverability of the website, product review and selection, purchase process, order confirmation and tracking, and returns.
Conducting Usability Test
Usability tests were conducted with six users in Userspots office laboratories on both web and mobile web platforms.
Analysis & Reporting
After conducting the tests, all collected data were analyzed. Lists of findings were prepared based on the analysis. These findings were then used to create a list of improvements, which was communicated to the company.
This project was carried out for Nike TR within the Team Thor at Userspots in 2019.
Team:
1 Project Manager
2 UX Researcher & Designer
My Role: UX Researcher & Designer
My responsibilities: Scenario creations, usability testings, analyzing test outcomes and presentation creation
SKILLS GAINED
