Nike Mobile Website Checkout Flow Usability Test

Nike is a global leader in athletic footwear, apparel, and equipment, known for its innovative products and iconic "Just Do It" slogan. The primary aim of this project is to identify usability issues in the check-out processes on Nike.com(tr), observe users' expectations from the mobile site, and detect differences between Turkish users' shopping habits and the structure of the Nike mobile site. The goal of the study is to uncover usability errors by testing with real users and to obtain findings and suggestions for making improvements.

B2C

Shopping

Userspots Team Thor, 4 Weeks, 2019

Role

UX Researcher

Methodologies

Usability Testing, Analyzing, Presentation

Tools I Used

Research Plan

Determining Topics to be Examined and Expected Learnings

What shopping habits do users have?
Is the checkout process guiding the user correctly?
What problems and errors are encountered during the membership process?
Do users fully understand the shipping and return process?
Can users easily find the information they are looking for?

Determining Methods and Participants

Determining the number and profiles of participants
Determining the devices (web or mobile)
Determining the test duration and structure

Determining Tasks

Determining pre-interview questions
Determining scenarios and questions
NPS Surveys

Preparation of Usability Test Scenarios

Scenarios were created to measure the discoverability of the website, product review and selection, purchase process, order confirmation and tracking, and returns.

Conducting the Tests

Usability tests were conducted with six users in Userspots office laboratories on both web and mobile web platforms.

Analysis of Tests & Reporting

After conducting the tests, all collected data were analyzed. Lists of findings were prepared based on the analysis. These findings were then used to create a list of improvements, which was communicated to the company.